The Sun is hurting

The Toronto Sun must be feeling the pain of subscriber loss because you can now get their “paper” for a measly 50 cents during the week.  It’s still $1 outside of the GTA but here in Toronto it only costs 50 cents.  That’s pretty cheap for a newspaper but considering how you can still get free papers (Dose, Metro, 24 Hours) I’m not sure how effective it’ll be to stem the tide.  24 Hours in fact is owned by the same group that runs the Sun so you have to wonder if they’ve shot themselves in the foot by offering a free paper.  Maybe in another 6 months it’ll be down to 25 cents to purchase the paper.

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