These are my links for April 27th through April 28th:
You are currently browsing articles tagged advertising.
Tags: advertising, automotive, awesome, energy, heater, honda, housing, insight, marketing, news, priorities, productivity
This seems like a really odd way of advertising. It might be ok if the subway car isn’t very full but if it’s jammed full of people then I don’t think many people would want to lean over the people sitting down just to listen to what Pepsi thinks is a cool song. It seems to me that Pepsi has this idealistic view where everyone takes public transit and thus a lot of people see their ad yet it’s not so busy that people can’t absorb the ad (listen to the music in this case). Sadly the reality is anything but; hopefully Pepsi realizes this in the revenue generated by this string of advertising (if that can be measured).
I saw this ad (which is a real one appearing in a newspaper in California) and realized that The Daily Show can win any fake news competition around. Katie Couric doesn’t stand a chance.
Tags: advertising, katie-couric, the-daily-show
I really don’t like the advertising on the CBC News site that they’ve introduced this week. They’re really obtrusive. I want my news to be clean and crisp to read. What they’ve given me is a competition for my eyeballs.
Tags: advertising, CBC, cbc-news, website
These are some funny ads from Volkswagen. Deutschland represent!
Tags: advertising, Cars, commercials, deutschland, unpimp-my-ride, volkswagen
For some reason I always like to bop my head to the Fidelity Investments commercial that’s on television these days. I can’t remember exactly which fund they’re advertising which I guess means that the ad isn’t terribly effective though I will always remember that it’s an ad for Fidelity. It has some really catchy music so I can’t help but groove to it.
Tags: advertising, commercials, dancing, fidelity, Music, Television
Hmm. A user visiting my site from Gillette’s network space. I wonder which article they were looking at. Perhaps it was this one about the Gillette Fusion. I saw a new ad for this product last night and it’s even more over-the-top than the last one. It talks about combining a revolutionary technical breakthrough with what I remember to be “a great idea” to create this super-razor.
At least they’re offering both the manual and powered versions at the same time with this razor so that we don’t have to go through the “it’s a revolutionary concept in shaving” marketing material in a year or two when really the only change is that they added a small battery.
The hyperbole slays me.
Tags: advertising, fusion, gillette, hyperbole, mach-3
McCain has a new “smoothie” product called Smooth-eez (warning: Flash site). It’s supposed to be ridiculously simple to make. Just take the mix from the freezer, blend it and put it in a glass and you’re done. The commercials make it seem like it’s a good replacement for something broken or hurting. Just give them a glass full of Smooth-eez and they’ll forget that you broke their airplane or model ship.
The thing that makes me uncomfortable though is that the glass that they fill up in the commercial is a little too full. For some reason I don’t like seeing something that is that full. It looks like it’s in danger of spilling over. That would create a mess and that would be a bad thing.
I wonder if it’s a good product. I know if we ever got it, I’d definitely be careful to get a big enough glass so that there would be no chance of it spilling over the side. I like to have more than enough containment room in my glasses.
At least it’s better than those infamous “Catch the Taste” commercials. Man those were bad.
Tags: advertising, catch-the-taste, Food, mccain, smooth-eez
I read Paul Wells quite frequently even though his feed isn’t full text (one of the few exceptions that I make for this).
From here:
It begins
Just now at the Subway on Bank St. I was buying my lunch and there… in line… standing in front of me… was a soldier.
In our cities.
In Canada.
A soldier.
He seemed to be ordering the six-inch ham and turkey.
With chipotle sauce.
In Canada.
We’re not making this stuff up.
The parodies of the Liberal ads may end up being more effective than the ads themselves.
Tags: 2006, advertising, canada, election, paul-wells, Politics, satire
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